Health Care Reform – How the Law Affects Senior Citizens

The federal Health Care Reform law was passed on March 26, 2010. Individuals interested in Florida health plans and Blue Cross Blue Shield of Florida, BCBSF, are very eager to learn how Florida health insurance will be affected.

Whether one has coverage or is seeking a quote for affordable health insurance, and whether or not one resides in Tampa, Sarasota, Fort Myers, or in Lakeland near our four Bay Marketing offices, Floridians ask what the rest of the country wants to know: “How will my future, and my family’s future, be impacted this year, and later, when the federal changes are fully underway?”

With a greater and greater percentage of the population being in the “senior citizen” demographic as years pass, we will surely all be affected by issues that elder Americans face.

Many rules are being written now, but one clear change health care reform brings is that Medicare will begin paying $250 in annual rebate to those in the coverage gap of the “donut hole” of Medicare Part D. Historically, this “donut hole” has affected no less than 300,000 Floridians. The $250 rebate check will be sent within a few months after a senior’s lapse in Medicare D coverage starts in a given year. Once a person is in the “donut hole”, and receives the check, no other Medicare funds are available. Well over 10 times this amount may be spent out of pocket before catastrophic coverage from Medicare takes over till year-end. The cycle begins again the next year and is a serious concern for millions of Americans.

Beginning in January 2011, a more significant change for seniors is coming around the bend. Name-brand drugs will be at a 50% discount during one’s lapse in Medicare D coverage.

Since rising drug costs are a big concern, it’s difficult to predict overall outcome. Many have noted that name-brand drug costs rise at levels exceeding that of overall inflation.

If the donut hole closes as the new law promises will take place by 2020, seniors will still pay 25% of their total drug costs under Medicare D, unless they have insurance to supplement or replace Medicare.

Long-term value and security are provided through a number of different plans through Bay Marketing and BCBC of Florida. With the financial burdens the future will surely bring, people of all ages can benefit by having the right coverage at the right time.

Advantage65 offered by BCBSF includes a variety of network-based Medicare supplement plans that can be customized to fit one’s needs. CompCoverage offers five supplemental insurance plans. Blue Medicare PPO – features no referrals plus prescription drug coverage. Blue Medicare HMO (offered by Health Options, Inc.) includes prescription drug coverage and preventive health care. Blue Medicare Rx (Medicare Part D) has improved, low cost options – some with no deductibles. BCBSF also offers dental, disability, life, and long-term care insurance policies, and flexible Spending Accounts, (FSA) and Health Reimbursement Accounts (HRA) and Health Savings Accounts (HSA). See for our great line of products for all ages and stages of life. Bay Marketing has a plan to fit your every need.

With many questions still unanswered, there is one thing we can be certain about:

The overall security available through having insurance coverage that’s right for us (and those we love) now is an essential element in building the health care and financial picture we all wish to see in the years to come.

Different Perceptions of People on Dental Clinics

Okay. I know what you think. Why would we even discuss different perceptions about dental clinics? Surely, it is not as controversial as abortion or divorce. What can we possibly learn by discussing a dental clinic? Well, we can learn parts of human behavior. By analyzing the attitude of different groups toward dental clinics and dental care as a whole, we can peek at each group’s shared perceptions. Because I can’t gather all the groups and subgroups in our society, I will just pick a handful of them. We have these groups with us: the parents, the kids, the teenagers, and the professionals.


Parents only want their children to excel at everything-or, if they are not perfections, not suck at everything. That is true in every aspect of their kids’ lives. Why would it be any different with dental care? It does not matter that they themselves have questionable dental practices. Their focus here is their children, and they do not want them to grow old with rotten teeth or a gape tooth. Parents are also naturally pushers. So, even if their children do not want to go anywhere a dental clinic, they will still push them to go because they believe that id the right thing for their kids.


On the contrary, kids love provoking their parents. The dental clinic is either an opportunity for them to piss their parents off or to make a bargain with them. The usual dialogues are, “I don’t want to go!” “I’d rather play Halo.” “I will only go if… ” The list of reasons goes on. Kids always need to have reasons before their parents can persuade them to do something or go somewhere. On the other hand, they can easily be tricked too. So, it is not really hard for parents to get their way as well. It is just a matter of identifying who is the smarter schemer: the parents or the kids. It depends on particular families of course.


Okay. Let us try to think about what teenagers surround their lives. According to studies, teenagers are mostly prone to angst, insecurity, and self-absorption. Most likely, their perceptions of dental clinics are that of aesthetics. This is the time when kids start feeling insecure and vain enough to try to alter all their insecurities in their bodies. This, of course, includes teeth whitening, teeth straitening, and breath control. They will do anything to improve their image in front of their peers.

Young Professionals and Adults

These groups of people are most likely practical and efficient. Well, it is because either they are planning to start on a family of their own or they already have one. Generally speaking, people at this age are not so concerned with vanity. Even if they do not subscribe to all the procedures of dental care (i.e., flossing and mouthwash), they most likely will not jeopardize regular dental clinic checkup. This is understandable. Professionals do not have much time in their hands for personal necessities.