Beauty Tips to Look Great This Summer

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You can look your best even in summer by following some simple beauty treatments. You can spend lot of time outdoors without having to worry about sun tan and blemishes. For a good sun streaked look for your hair, you can just dab on some lemon juice on your hair which is easy on your purse too. You have to condition your hair regularly to prevent the dull, brittle look. This is especially a must if you swim regularly.

If you are the type who likes to spend a lot of time outdoors, be sure to use a sunscreen with minimum SPF 15. This will prevent premature ageing and wrinkled skin. Drinking at least 8 glasses of water everyday helps in staying hydrated. A good way to smoothen burnt skin is to apply lotions or creams containing aloe-vera. You can also use creams containing zinc which will cure burnt skin faster.

As far as make up tips are concerned, the less make up the better during summer. You should also settle for a powder foundation than a heavy foundation. You can use a matte foundation for the face and highlight the cheekbones and eyelid areas using a shimmer powder. You can use a lip gloss for your lips to avoid cracking. For eyes you can opt for waterproof mascara during summer. You should also carry a eye make up remover if you are going to spend a lot of time outdoors to avoid dark circles beneath eyes later.

Also eating a lot of fresh cool fruits and vegetables like watermelons, cucumbers etc will bring the natural glow to your skin. Drinking tender coconut water will help you to remain hydrated the natural way. Also you can splash water on your face or wash it frequently to remove dirt and grime that will result in a radiant you in summer and forever.

Brand Yourself First: Create a Customer ‘Crack Addiction’

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I’ve been toying with the idea that in order to be successful in business, you have to create a loyal following that goes beyond “customer satisfaction” and even a bit past “customer loyalty”.

I call it “customer crack addiction”.

Now, I mean this in the nicest possible way, with no offense to any crackheads that might be reading.

I examined other possible ideas and concepts. I’ve read Jeffrey Gitomer’s book, “Customer Satisfaction is Worthless, Customer Loyalty is Priceless”, and I agree with so much of what he writes.

At one point he draws the comparison to a marriage. Would you want your spouse to be “satisfied” or “loyal”?

Great analogy. But I think there’s another level that every business would love to attain: “Addicted”

In my mind, I want my spouse to be addicted to me. He can’t get enough of me. Would do anything to be close to me. He would stay up nights thinking of ways to be around me more frequently. In short, his world would revolve around me. It borders on an unhealthy obsession, but only borders on it. We do, after all, want our clients to keep their sanity, lest they be seen as crackpots instead of crack heads.

The Bible tells husbands to love their wives as Christ loved the church. In my mind, that means be willing to die for me. To lay down his life in order to save me. Periodically, I ask my husband if he’s willing to take a bullet, or give up a kidney for me.

I’m still working on getting him “trained”.

As business professionals, we all want to have that handful of clients that raves about us to everyone they meet, can’t say enough good things about us, and can’t wait for our next product or service to be unveiled. These “crack heads” lead the charge for us, investing in and putting to use everything we bring to market. They are not just our most loyal customers, they are our evangelists.

In business, you can create an addiction to your products and services. It’s not hard, but it takes a certain amount of work and investment on your part. Before we walk that road, let’s look at what happens with real crack addicts to draw our analogy.

Crack/Cocaine is a nervous system stimulant. It affects the brain, and leaves you in a temporary state of euphoria. Essentially, you feel SO GOOD while you’re “high” on the drug that you lose touch with the problems and issues of your reality. Tony Robbins explains in his Personal Power series that basically, you are feeling immense pleasure and absolutely no pain while you are under the influence of the drug. You have no inhibitions, no fears, no doubts, worries. Nothing negative exists in this world.

NO WONDER people become drug addicts!

And how does the pusher work?

He gives you a taste for free. You might remember the commercials that ran in the late 80’s/early 90’s with the kid who was just supposed to give the ‘stuff’ away. Then when his friends came back – “THAT’S When I start charging?” said the kid.

So it would seem simple to say that the solution to creating a customer crack addiction is to give away free samples of our “stuff” and charge returning customers a premium for the full package. However, a piece of the equation would still be missing.

The key to crack’s effectiveness is it’s potency. There’s a difference between baking soda and cocaine. Both look very similar, but have entirely different effects. You can see this in business every day with knock-off clones of products stocking shelves in every store. Many are very similar, but in the end, cheap imitations, when compared to the higher priced original.

In the online marketing world, there are thousands upon thousands of ‘freebies’ that are given away every single day online. For nothing more than your name and email address you can get access to free ezines, special reports, a tip of the week, etc. For a while, this was an effective ploy. But for most people, an immunity is being built to the regular fare that’s been posted, hashed and re-hashed in the marketing world. It’s one of the reasons why so many marketers have resorted to adding bonus after bonus to their high priced coaching and product offers. We need to keep doing more and more to attract and keep customer focus.

Unless they are addicts.

In this evolving economy, if you you want business for decades to come, you want to create a crack addiction with your customers. You want them to be so excited about the products and services that you offer that they don’t blink an eye about opening their wallet to “get the goods” from you.

And like a drug addiction, you’re not paying big coin for baking soda or powdered sugar. You need to create a powerful, mind expanding, state altering product. Once they’ve tried it, they’ll never go back to the way they were. It’s not possible without major intervention. Your customers will have changed in their very core.

Then, give them a sample strong enough to get them hooked. Newsletters alone don’t cut it any more. And repurposed content better be powerful and hard to find. Savvy customers are taking the time to research and save their pennies now more than ever. If they can find your content somewhere else for free, they will.

And there goes your crack addiction.

Now is the time for quality and quantity. In days past, it was acceptable to burn a CD with poor audio quality and photocopy a couple of pages of notebook scribbles and sell it for thousands of dollars. Not any more. Packaging, presentation, and quality are all part of the equation now. Your product or service not only has to be full of solid content, it has to be presented in such a way that people are proud to own it. At the very least, re-type your photocopies into a legible format, and move away from the inkjet printer CD labels. First impressions go a long way in business. Think of yourself for a moment as the “pusher” – who always arrives in style, well presented, and ready to do business. the same must be true of you and your products/services.

Make sure your product is potent and effective. Make sure it does exactly what it says. Better yet, make sure that it’s better than described. People are pleasantly surprised when a product outperforms it’s advertising – and they will rave about it.

Don’t be afraid to give it away to the right people. If you find someone that you know can absolutely benefit from what you have to offer, don’t be afraid to share it with them at no charge. They’ll feel indebted to you and psychologically obligated to share the greatness of your offering with the world. And reward them for their referrals. Keep your addicts clinging to you for their “fix” and you’ll earn a customer base that goes beyond loyalty.

Start your own customer crack addiction by examining your offerings. What can you improve or modify to make even more impressive? Start with simple changes that make a big impact. Sometimes those minor adjustments can make a big pricing difference because of your audience’s perception of value. Create massive value, then give a sample away.

Then watch your addicts flock to you.

Life Advice Looking Through A Window

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Living in today’s metropolitan world of cellular phones, mobile computers and other high-tech gadgets is not just hectic but very impersonal. We make money and then invest our time and effort in making more money. Does it end? Not usually because we are never satisfied. How many times have we convinced ourselves that if only we had some more money, life would be so sweet? But then, after receiving a substantial raise, we realize that it wasn’t enough and that we need more?

What Should You Do?

I have read many books on life such as Robin Sharma’s Monk says this and the monk says that, and they all seem to say that money is not necessary. But it is. Can you do without cash and a lot of it? I know I can’t.

So, I went to the neighbourhood Rabbi and asked for advice that will help me find my true way in life.

The rabbi nodded and took me to the window. “What do you see?” he asked me.

Promptly, I answered, “I can see people walking to and fro and a blind man is begging for alms at the left corner.”

The Rabbi nodded and guided me to a big mirror. “Now look and tell me what you see?”

“I can see myself,” I man answered.

The Rabbi smiled. “Now you can’t see anyone else. The mirror and the window are both created from the same raw material: glass, but because on one of them they have applied a thin layer of silver, when you look at it all you can see is your own reflection.”

The Rabbi placed his arm on my shoulders. “Compare yourself to those two pieces of glass. Without the silver layer, you saw the other people and felt compassion for them. When you are covered with silver, you see only yourself.”

I looked at the Rabbi and stared. “I don’t understand.”

The Rabbi continued. “You will become someone only if have the courage to remove the silver covering over your eyes in order to again see and love others.” He patted me on my back and sent me on my way.

I have thought of what he said and come to the conclusion that he had a point. Yes. We need money and we should not aim to lead a moneyless existence; its pointless and will only cause us and our families many heartbreaks in the future.

Instead, I suggest that we should follow the advice the Rabbi gave me. When we approach life through a silver covering, all we are able to see is ourselves. But discard that covering, and you will be able to see and feel everyone else.

In life, we are allowed to and should be able to look at both kinds of mirrors, but we should remember that a mirror reflects only us; a window is the door to compassion, health and true wealth. In other words, seek wealth by all means, but don’t let it dissuade you from life, people, children and the poor and needy.

Seven Tips For A Long And Healthy Life

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As good as modern medical technology is, it can never save you from the problems caused by a life style that is unhealthy. Instead of getting a modern medical fix for every problem, it is far better to live in such a way that you will hardly ever fall ill.

An ounce of prevention is certainly better than a pound of cure. Here are seven tips on how to live a long and healthy life. In addition, the same life style that helps you to avoid illness also helps you to lose weight.

1. Get Enough Exercise

In the past people had to use their physical bodies in the course of their normal work. But today someone may get up, go to work in a car, then sit down, get up to go home in the car and when arriving at home, sit down again for the rest of the day. In such a life there is no physical labor. This physical inactivity is one of the main reasons for a host of diseases. Sport, running. walking and other things must be added to our life if our normal work does not require us to exert ourselves physically. I

2. Go to sleep when you feel sleepy

This may sound simple, but many people stay up late even when their body is telling them that it is time to sleep. Yoga and Ayurvedic doctors also say that it is better to sleep in the night and be active during the day. However, people such as students will take coffee and stimulants to study late into the night. Others develop the habit of remaining active at night and sleeping during the day. While we can do this, it eventually takes a toll on health. Alternative health doctors say that this kind of unnatural living is one of the contributing factors in the causation of cancer and other diseases

3. Eat when you feel hungry

This is also a simple idea, but once again we often go against the messages of the body. If you eat out of habit or due to social pressure at certain time of the day, even when you have no real appetite, then you will not digest your food properly. Acidity and indigestion begin, and this contributes to the likelihood of other more complex diseases taking root. Having an appetite is actually a sign of good health, but if you have no appetite you should wait a bit and then eat. (If you have no appetite even after awaiting a reasonable amount of time, then you should consult a doctor because something is wrong.)

4.Fast on a Regular, Systematic Basis

If you would ask any person to work 365 days per year without any rest, they would complain and say that they must have some rest or else they will break down. But we have never bothered to ask or to think about our digestive organs which we compel to work day after day without a rest. They cannot protest the way a person would to his boss, but they do give us signals that they cannot work non-stop. When we ignore those signals and still compel them to work, those organs break down. That is why periodic fasting is necessary. Refrain from eating for one complete day. This gives a rest to your digestive organs and also helps in the elimination of wastes from your body. Regular fasting allows a person to gain extra time for intellectual or spiritual pursuits. Fasting is not for hermits in a cave, but is a sensible practice that anyone can practice.

5. Wash with cool water before going to bed

As mentioned above, proper sleep is essential for the maintenance of health. If you wash your important motor and sensory organs (hands, arms, eyes, legs, mouth, genitals) before sleep using cool water, this will relax you and prepare you for deep sleep.

6. Perform meditation on a regular basis

Your body is linked to your mind. Many of the diseases of this era are psychosomatic. Stress and anxiety take their toll on our physical health. Meditation is a mental exercise which, among other things, allows you to detach yourself from the worries of life. Learn a simple technique and do it regularly.

7. Get up early every day

Once again the old proverb, “Early to bed, early to rise makes a person healthy, wealthy and wise.” I don’t know if it will make you wealthy, but it will certainly make you healthy. Your body needs just enough sleep, not too much and not too little.